Nisan Rogue Launch + Star Wars

Experiential Creative Direction/Design

Summary

Pairing with the highly-anticipated release of Rogue One: A Star Wars Story, GPJ helped Nissan launch the 2017 model of their #1 seller, the Nissan Rogue, at the Los Angeles Auto Show in a way that excited the media, consumers and Star Wars fans alike. My role as Creative Director was to work with the overall team to conceptualize the event's content for client buy-in. I led the production of a pre-viz storyboard video to tell the overall story.

Client
Nissan
Agency
GPJ